Madilao
2026
Client Madilao · Sector Craft spirits · Service The Signature Brand Intensive
I. The brief
A craft rhum from Luang Prabang, made to taste like Laos in a glass and to look like nothing else on the shelf.
II. The approach
Madilao is distilled from organic Lao sugarcane beside a family-run boutique hotel. They asked for a bottle that becomes a talking point, so the front label is a postage stamp sent from Luang Prabang: hand-drawn sugarcane stalks curl into an M, scattered with pink blossom. Through the clear rhum you see the back label, a panoramic scene of mountain, Mekong and town in a day version for the white rhum and a night version for the dark. A linework drawing of the hotel and a warm serif wordmark with a dimensional shadow complete the world.
III. The result
A label system built to roll out: four stamp colourways for the White, Dark, Cocktail and Limited Edition rhums, day and night back labels at 700ml and 200ml, a logo suite and M brand mark, the hotel illustration and full brand guidelines.
