Hedgehog & Hazelnut

Service: The anthology full scope

Hedgehog & Hazelnut is a family-run chocolate brand from Norfolk, made for gifting and inspired by the English countryside. The identity is built around a hand-painted meadow that wraps every bar edge to edge, with a hand-drawn hedgehog as the brand’s hero. Each flavour has its own colour, carried through the label and a two-tone stripe on the inside of the wrap. Red ribbon, wax seals and softly graded countryside photography finish the world: warm, joyful and made to be given.

The project spans brand strategy and creative direction, a full logo suite and H&H monogram, the hero hedgehog and supporting illustrations, the Meadow pattern and a six-colour flavour palette. From there it carries through packaging for the Meadow and Monogram bar ranges, labels, stickers, gift tags and wax seals, all brought together in a complete set of brand guidelines.