Bin Theory

Client  Bin Theory  ·  Sector  Home fragrance  ·  Service  The Signature Brand Intensive

I. The brief

Scented bin bags for people who care how everything in their home looks, even the bin.

II. The approach

Bin Theory turns the most overlooked chore in the home into something considered. We wanted it to feel like it came from a fragrance house, not the cleaning aisle. The identity is built on marbling: every pattern is marbled by hand in the studio, inspired by the marbled caps of fine perfume. A playful serif logotype and a bt mark sit in deep brown on cream, always beside the pattern and never on top of it, with a straight-faced, witty voice to match.

III. The result

A launch trio of Cherry, Lavender and Plum, a library of twelve hand-marbled patterns, belly bands, single and trio boxes, and an eight-colour palette, brought together in full brand guidelines. Bin bags, made beautiful.