Branding for the intentional founder. Art-led. Hand-drawn. Distinctly yours.
Based in Bath and working with founders everywhere, Fe & Co. bridges the gap between fine art and thoughtful design. I help you build a visual legacy through a focused, collaborative process that values craft over corporate templates.
Beautiful design isn't just about how it looks; it’s about how it feels. Before we step into the studio for your design days, we spend time on The Curation.
This is the quiet part of the process where I get to know your story, your vision, and what makes your business tick. By the time I pick up a pen or a piece of charcoal, the path is already clear. We aren't just making something pretty; we’re making something that belongs to you.
OUR Services
BRAND Design
Our signature immersive model. We dedicate our full studio energy to your brand for a focused period—ranging from a 1-Day Vignette to a 2-Week Anthology. By compressing the design phase, we keep the creative energy high and deliver a soulful, hand-inked identity without the traditional agency wait.
Bespoke projects
Tailored to your specific needs. For established brands looking for a one-off art-led touch—whether that’s a custom set of charcoal illustrations, a specialty packaging suite, or a unique editorial layout. We bring a fine-art perspective to your most intentional creative tasks.
Design Retainers
Your ongoing creative partner. Designed for brands that have completed an intensive and wish to keep the momentum moving. We stay on board to expand your visual world—from seasonal menus and event posters to social storytelling—ensuring every touchpoint remains consistent and artful.
ART-LED BRANdING packages, DRIVEN BY DEDICATED FOCUS.
Every collection includes our Studio Essentials: A primary and secondary logo suite, a curated color palette, typography styling, and a clear brand guideline document to keep your visual world consistent.
Best for a refined refresh or a focused starting point. I distill your brand into a definitive visual anchor that carries the texture of a hand-drawn piece.
The Design Phase:
1 Day of Intensive Design.
The Outcome:
The Studio Essentials, focused on a singular, impactful brand identity.
A complete visual world. My most popular choice for new hospitality and retail launches. We build a full suite of tools designed for the real world—from the signage on your door to the menus in your customers' hands.
The Studio Phase: 1 Week of Intensive Design.
The Outcome: The Studio Essentials, plus secondary brand marks and two custom collateral items (e.g., a menu template and social media frames)..
The grand, multi-chapter legacy. For the brands that need an expansive universe of detail. We dive deep into custom illustration libraries and intricate patterns. This is for the founder who wants their brand to feel like a curated collection.
The Design Phase: 2 Weeks of Intensive Design.
The Outcome: The Studio Essentials, plus a bespoke illustration library, pattern suite, and extended brand guidelines.
Not sure which package is for you?
case studies
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Scarlett Gasque
III. The anthology brand intensive
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Bohemian botanica
III. The anthology brand intensive
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The Rhubarb society
III. The anthology brand intensive
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Midtone
III. The Signature brand intensive
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River Otter Roasters
II. The signature brand intensive
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Vevai
II. The Signature brand intensive
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Siren Sips
II. The signature brand intensive
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Soyeux
I. The vignette brand intensive
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Nadir
I. The vignette brand intensive
Let’s talk about the vision
Every great brand starts with a conversation. If you’re ready to move away from the generic and build something art-led and intentional, I’d love to hear what’s on your desk.
Book a 15-minute studio consultation below. We’ll chat through your mission, explore how a design intensive could work for you, and see if our creative instincts align.
Client List
TOPSHOP
Oriflame
fuzi
SAMSUNG
SUSHI DAILY
hudson haus & co
josh smith’s GCS
table manners
Visual House
MIDTONE
Coolr
Scarlett Gasque
Young-ish
the rhubarb society
Akojo Market
Testimonials
here’s what our clients have to say
*****
I knew Fe & co would be a great fit because Fe has started a creative business as a woman and have thrived along the way. So I knew they’d understand my passion behind my business and help to create something from scratch which was really important for me.
Angel shepherd
thee phoenix
*****
I loved Fe & co's portfolio and I could see that they really had a vision! I knew I wanted someone that I could bounce ideas off of and that I could trust to take some creative liberty with my concept and I was right because they have been fantastic with this.
Tamsin wong
the rhubarb society
*****
Fe brings impressive conceptual thinking and a clear, concise look and feel to her work. She is professional, met every deadline, and received very positive feedback on our most complex event designs.
Saffron aikman
brand nation
*****
The final branding is incredible and truly elevates my products. Fe offers a seamless, collaborative process with a full brand suite that is far more accessible than larger agencies. I couldn't recommend her Brand Intensive more!
ROBERT ILES
MIDTONE