Art-led brand identity
design for independent,
design-conscious
businesses.
A designer-led studio where fine art meets elegant, contemporary design: painterly marks, refined typography and a complete brand you can use from day one.
Branding projects from £1,500
Branding packages
We offer two distinct approaches to branding:
a brand intensive or a full scope.
Brand intensive vs full scope
Brand intensive
Strategy first, then a set day or week of design, on live, collaborative calls. Your foundations (logo, colour palette and typography) are guaranteed by the end. Perfect for small businesses and solo founders who like to be hands-on.
Full scope
A longer, more in-depth project. A detailed strategy phase comes first, then your brand is built out across everything you need. Best for larger teams or brands with more moving parts.
The Vignette
For simple, foundational brands that need to get going.
- Strategy questionnaire and prep call
- Two moodboard directions
- Logo and secondary mark
- Colour palette and typography
- Two collaborative revision calls
- One priority collateral piece
- Concise brand guide
- 30 days of support
Strategy + 1-day design phase
30 days of support
£1,500
The Signature
For brands that need a more expansive, layered identity.
Everything in the Vignette, plus:
- Full logo suite
- Key visual elements
- 2–3 collaborative revision calls, shaped around your project
- 2–3 collateral pieces
- Full brand guidelines
Tailored to you: custom artwork, illustration or extra deliverables can be added in your proposal.
Strategy + 1-week design phase
30 days of support
From £2,000
The Anthology
For brands that need deep strategy and design across everything.
- An in-depth strategy phase: audience, positioning and competitors
- A complete identity system with original artwork
- Packaging, campaign or collateral, scoped to you
- Comprehensive brand guidelines
- A bespoke proposal and timeline
In-depth strategy + full scope
Bespoke timeline
From £5,000
Not sure which is for you?
Answer a few questions and find your perfect fit.
Our client testimonials
“Fe & Co made the most of every moment we spent working together. She was proactive, focused and incredibly productive, making the whole process feel purposeful and rewarding.”
“The final branding is incredible and truly elevates my products. Fe offers a seamless, collaborative process with a full brand suite that is far more accessible than larger agencies. I couldn’t recommend her Brand Intensive more!”
“I loved Fe & Co’s portfolio and I could see that they really had a vision! I knew I wanted someone I could bounce ideas off and trust to take some creative liberty with my concept, and I was right because they have been fantastic.”
“Fe brings impressive conceptual thinking and a clear, concise look and feel to her work. She is professional, met every deadline, and received very positive feedback on our most complex event designs.”
Selected clients
Meet your designer
Hello, I’m Felicity.
I work at the intersection of fine art (painting, mark-making and illustration) and elegant, contemporary design. You work with me directly, from the first call to your final files.
Read our storyReady to begin?
Tell us a little about your brand and we'll reply within a day.