Art-led brand identity design for independent, design-conscious businesses.
Based in Bath and working with founders everywhere, I create distinctive brand identities that combine fine art and thoughtful design. Each project is collaborative and focused, resulting in work that feels personal, considered, and built to stand out.
Great branding isn’t just about how it looks. It’s about creating something that feels true to your story.
Before any design work begins, we take time to understand your story, your vision, and what matters most to your business.
This gives us a clear foundation to build from. So when we design, it isn’t just visually strong, it feels considered, personal, and right for the people you want to attract.
Trusted by founders building thoughtful, design-led businesses.
If you’d like to explore this further, you can take the quiz or book a call.
OUR Services
BRAND Design
Our signature immersive model. We dedicate our full studio energy to your brand for a focused period—ranging from a 1-Day Vignette to a 2-Week Anthology. By compressing the design phase, we keep the creative energy high and deliver a soulful, hand-inked identity without the traditional agency wait.
Bespoke projects
Tailored to your specific needs. For established brands looking for a one-off art-led touch—whether that’s a custom set of charcoal illustrations, a specialty packaging suite, or a unique editorial layout. We bring a fine-art perspective to your most intentional creative tasks.
Design Retainers
Your ongoing creative partner. Designed for brands that have completed an intensive and wish to keep the momentum moving. We stay on board to expand your visual world—from seasonal menus and event posters to social storytelling—ensuring every touchpoint remains consistent and artful.
[ LIMITED monthly availability ]
ART-LED BRANdING packages, DRIVEN BY DEDICATED FOCUS.
Best for a refined refresh or a focused starting point. I distill your brand into a definitive visual language that will establish the next phase of your business
The Design Phase:
1 Day of Intensive Design.
The Outcome:
All your visual branding essentials. Plus 1 piece of high priority collateral (e.g, a poster)
Every PAckage includes our visual branding Essentials: A primary and secondary logo suite, a curated colour palette, typography styling, imagery recomMendations and a clear brand guideline document to keep your visual world consistent.
Designed for founders who are ready to launch. This is a fuller immersion that builds your brand's 'atmosphere.' Beyond the logo, we design 2-3 essential touchpoints to ensure your opening is visually cohesive.
The Studio Phase:
1 Week of Intensive Design.
The Outcome:
Visual branding essentials, plus secondary brand marks or key visual elements. Two custom collateral items of your choice (e.g., a menu template or social media frames).
This is our most comprehensive path, creating a detailed visual language that covers every corner of your concept. With 3–5 custom collateral pieces and an extensive brand bible, you’ll have a future-proof system.
The Design Phase:
2 Weeks of Intensive Design.
The Outcome:
The visual branding essentials, plus a bespoke library of key visual elements supporting a holistic brand. Curated touchpoints for your opening day. From intricate menus to bespoke packaging, we prioritise the assets that bring your concept to life
Not sure which package is for you?
case studies
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![Silver tray holding a fork and knife with a paper menu in the center. The menu features an illustration of a large mansion, titled "The Grand Entrance" and by Scarlett Gasque.]()
Scarlett Gasque
III. The anthology brand intensive
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![A lace cloth with the words 'Bohemian Botanica' embroidered on it, placed on a dark surface with two glasses of rose-colored champagne nearby.]()
Bohemian botanica
III. The anthology brand intensive
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![A beige baseball cap with a black logo and text on it, lying on a grassy field with yellow flowers.]()
The Rhubarb society
III. The anthology brand intensive
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![A white tote bag with 'Mid tone.' printed in bold black letters hangs from a chair. The chair is metal with black leather seat and backrest, set against a plain white wall with an electrical outlet. Part of a person's leg and hand are visible on the right side of the image.]()
Midtone
III. The Signature brand intensive
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![Freshly brewed coffee being poured into a white disposable cup with a 'River Otter Roasters' logo, from a coffee machine, on a black coffee drip tray.]()
River Otter Roasters
II. The signature brand intensive
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![A round beige tray with a small glass cup of tea, a box of Crimson Root tea, a woven basket vase with white flowers, and a glass container with a lid, all arranged on a beige surface.]()
Vevai
II. The Signature brand intensive
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![Product packaging for Siren Sips, Ocean Dream Blend tea, with a golden emblem of a mermaid, on a purple background.]()
Siren Sips
II. The signature brand intensive
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![Two boxes of Soyeux Lemon and Mint soap, one on top of the other, against a dark background. The top box has illustrations of two lemon halves and abstract black and white swirl design, with text indicating it is lemon and mint scent. The bottom box features a stylized leaf and circle design, also labeled lemon and mint.]()
Soyeux
I. The vignette brand intensive
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![A bottle of Nadir clarifying face toner on the sand at the beach with ocean waves in the background.]()
Nadir
I. The vignette brand intensive
Let’s talk about the vision
Every great brand starts with a conversation. If you’re ready to move away from the generic and build something art-led and intentional, I’d love to hear what’s on your desk.
Book a 15-minute studio consultation below. We’ll chat through your mission, explore how a design intensive could work for you, and see if our creative instincts align.
Client List
fuzi
josh smith’s GCS
Coolr
SAMSUNG
hudson haus & co
SUSHI DAILY
Young-ish
MIDTONE
table manners
Visual House
Akojo Market
TOPSHOP
the rhubarb society
Oriflame
Scarlett Gasque
Testimonials
here’s what our clients have to say
*****
I knew Fe & co would be a great fit because Fe has started a creative business as a woman and have thrived along the way. So I knew they’d understand my passion behind my business and help to create something from scratch which was really important for me.
Angel shepherd
thee phoenix
*****
I loved Fe & co's portfolio and I could see that they really had a vision! I knew I wanted someone that I could bounce ideas off of and that I could trust to take some creative liberty with my concept and I was right because they have been fantastic with this.
Tamsin wong
the rhubarb society
*****
Fe brings impressive conceptual thinking and a clear, concise look and feel to her work. She is professional, met every deadline, and received very positive feedback on our most complex event designs.
Saffron aikman
brand nation
*****
The final branding is incredible and truly elevates my products. Fe offers a seamless, collaborative process with a full brand suite that is far more accessible than larger agencies. I couldn't recommend her Brand Intensive more!
ROBERT ILES
MIDTONE