Art-led brand identity design for independent, design-conscious businesses.
Based in Bath and working with founders everywhere, I create distinctive brand identities that combine fine art and thoughtful design. Each project is collaborative and focused, resulting in work that feels personal, considered, and built to stand out.
tHe brand intensive method
By dedicating our full studio energy to your project for a focused window, we bypass the slow, traditional agency timelines and deliver a soulful, art-led brand identity without the wait.
Trusted by founders building thoughtful, design-led businesses.
the 3 phase Approach
Every brand project moves through a clear, collaborative three-stage journey:
I.
The strategy phase
Before any design work begins, we lay the groundwork. Through in-depth discovery and deep conceptual thinking, I craft 2 custom concepts and present them to you via a prep call. Here we establish your strategic visual direction so we can hit the ground running with total alignment and excitement.
II.
The design phase
Depending on your chosen intensive package, I dedicate focused blocks of deep design time to building your core identity and bringing your prioritised wish list of custom brand collateral to life. It’s highly collaborative, and we spend time on revision calls, so you can shape your brand in real time.
III.
Delivery & Support
Once your visual system and collateral are perfected, we finalise the assets. This phase is dedicated to preparing your production-ready files, setting up your brand guidelines, and equipping you with everything you need for a seamless launch. We also have a 30 day support window for you to get in touch and ask any questions to help you roll out your new brand with precision.
[ LIMITED monthly availability ]
our ART-LED BRANdING packages
Every PAckage includes our visual branding Essentials: A primary and secondary logo suite, a curated colour palette, typography styling, imagery recomMendations and a clear brand guideline document to keep your visual world consistent.
Our foundational pathway, tailored for independent concepts that require a beautiful, cohesive identity or a targeted visual refresh. This option focuses on perfecting your core branding essentials alongside a single, high-impact touchpoint to get you launched efficiently.
The Design Phase:
1 Day
Outcomes:
Our complete Visual Branding Essentials
1 custom brand collateral asset
Our most popular package, built for forward-thinking brands ready to establish a distinct, memorable presence across their primary customer touchpoints. This timeline provides the dedicated creative space to develop your core identity and seamlessly roll it out onto your highest-priority physical or digital collateral.
The Design Phase:
1 Week
Outcomes:
Our complete Visual Branding Essentials
An estimated 2–3 custom brand collateral assets
Our most comprehensive approach, designed for ambitious concepts requiring an expansive visual language to support more complex design requirements or a broader suite of initial collateral. This immersive timeline provides deep production momentum to build out a rich, premium brand ecosystem.
The Design Phase:
2 Weeks
Outcomes:
Our complete Visual Branding Essentials
An estimated 3–5 custom brand collateral assets
Not sure which package is for you?
case studies
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![Silver tray holding a fork and knife with a paper menu in the center. The menu features an illustration of a large mansion, titled "The Grand Entrance" and by Scarlett Gasque.]()
Scarlett Gasque
III. The anthology brand intensive
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![A lace cloth with the words 'Bohemian Botanica' embroidered on it, placed on a dark surface with two glasses of rose-colored champagne nearby.]()
Bohemian botanica
III. The anthology brand intensive
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![A beige baseball cap with a black logo and text on it, lying on a grassy field with yellow flowers.]()
The Rhubarb society
III. The anthology brand intensive
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![A white tote bag with 'Mid tone.' printed in bold black letters hangs from a chair. The chair is metal with black leather seat and backrest, set against a plain white wall with an electrical outlet. Part of a person's leg and hand are visible on the right side of the image.]()
Midtone
III. The Signature brand intensive
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![Freshly brewed coffee being poured into a white disposable cup with a 'River Otter Roasters' logo, from a coffee machine, on a black coffee drip tray.]()
River Otter Roasters
II. The signature brand intensive
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![A round beige tray with a small glass cup of tea, a box of Crimson Root tea, a woven basket vase with white flowers, and a glass container with a lid, all arranged on a beige surface.]()
Vevai
II. The Signature brand intensive
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![Product packaging for Siren Sips, Ocean Dream Blend tea, with a golden emblem of a mermaid, on a purple background.]()
Siren Sips
II. The signature brand intensive
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![Two boxes of Soyeux Lemon and Mint soap, one on top of the other, against a dark background. The top box has illustrations of two lemon halves and abstract black and white swirl design, with text indicating it is lemon and mint scent. The bottom box features a stylized leaf and circle design, also labeled lemon and mint.]()
Soyeux
I. The vignette brand intensive
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![A bottle of Nadir clarifying face toner on the sand at the beach with ocean waves in the background.]()
Nadir
I. The vignette brand intensive
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Cellar Candles
II. THE SIGNATURE BRAND INTENSIVE
Let’s talk about the vision
Every great brand starts with a conversation. If you’re ready to move away from the generic and build something art-led and intentional, I’d love to hear what’s on your desk.
Book a 30-minute studio consultation below. We’ll chat through your mission, explore how a design intensive could work for you, and see if our creative instincts align.
Client List
fuzi
josh smith’s GCS
Coolr
SAMSUNG
hudson haus & co
SUSHI DAILY
Young-ish
MIDTONE
table manners
Visual House
Akojo Market
TOPSHOP
the rhubarb society
Oriflame
Scarlett Gasque
Testimonials
here’s what our clients have to say
*****
I knew Fe & co would be a great fit because Fe has started a creative business as a woman and have thrived along the way. So I knew they’d understand my passion behind my business and help to create something from scratch which was really important for me.
Angel shepherd
thee phoenix
*****
I loved Fe & co's portfolio and I could see that they really had a vision! I knew I wanted someone that I could bounce ideas off of and that I could trust to take some creative liberty with my concept and I was right because they have been fantastic with this.
Tamsin wong
the rhubarb society
*****
Fe brings impressive conceptual thinking and a clear, concise look and feel to her work. She is professional, met every deadline, and received very positive feedback on our most complex event designs.
Saffron aikman
brand nation
*****
The final branding is incredible and truly elevates my products. Fe offers a seamless, collaborative process with a full brand suite that is far more accessible than larger agencies. I couldn't recommend her Brand Intensive more!
ROBERT ILES
MIDTONE