NatureSpy
2026
Client NatureSpy · Sector Wildlife technology · Service The Anthology
I. The brief
A non-profit wildlife camera brand, run by biologists, ready to grow beyond its first ten years.
II. The approach
NatureSpy designs trail cameras and puts every penny of profit back into conservation. As they expanded into Europe and North America, the brand needed to feel as expert and grounded as the people behind it. We built the identity around Field Notes: the brand as a field guide. A redrawn, inky walking bear leads, framed by viewfinder brackets taken from the camera lens. Charcoal, bone and deep forest set the tone, and a kit of field finds, expedition stamps and handwritten notes brings the explorer’s eye to every touchpoint.
III. The result
A brand that reads less like a shop and more like an expedition journal. The system runs from the wordmark and bear marks through the website, product pages, social templates, packaging inserts and the WildCam 3 box, all held together in full brand guidelines.
