Your brand,
made by an artist.
Most brand studios don't have one in the room. Fe & Co does.
Fine art. Brand design.
The most unexpected brands are made in between.
Founder Felicity Hamilton trained in illustration and worked as a fashion illustrator, then designed for a large communications agency. Fe & Co is where the two meet.
We always start
with strategy.
IStrategy first
Your questionnaire and our strategy shape everything that follows.
IITwo directions
We create two creative directions tailored to you. Art goes in only where it fits.
IIIMade by hand
Then the marks are made for real, on paper or iPad, and built into a brand you can use.
Ink Bleed
How a painting
becomes a brand.
IThe painting
A meadow, painted by hand for Hedgehog & Hazelnut.
IIThe pattern
The painting becomes a repeat that can stretch across anything.
IIIThe brand
Wrapped around every bar, it's a brand nobody else could have.
No. 01 Meadow
Painting on paper, for Hedgehog & Hazelnut
From artwork to brand.
ROMI
Paint to matcha tins
Hedgehog & Hazelnut
Meadow painting to chocolate wrappers
Tantivanich
Ink to embossed swing tag
Vevai
Ink to tea packaging
River Otter Roasters
Lino by Eden to coffee cups
Every mark, made for real.
No. 01
MeadowPainting on paper
For Hedgehog & Hazelnut
No. 02
Ink fieldInk on paper
For Tantivanich
No. 03
Blue swatchPaint on paper
For ROMI
No. 04
BotanicalInk on paper
For Vevai
No. 05
La SignorinaIllustration
For Signorina Linguine
No. 06
LinoLino print by Eden
For River Otter Roasters
Sometimes two artists are better than one.
Fe & Co can bring in artists from other crafts. For the River Otter Roasters concept, printmaker Eden's lino work became the heart of the brand.
Ready to begin?
Tell us a little about your brand and we'll reply within a day.
Want the art on its own? Bespoke commissions