Mare & Mist
Visual Identity, Illustration, Packaging
2026
Mare & Mist is an atmospheric apothecary brand that celebrates the quiet, heavy ritual of preparing for sleep. Created for those who seek a grounded moment of calm at the end of the day, the brand embodies a deep, earthy experience inspired by the stillness of the countryside. We’ve captured this spirit through hand-drawn, inky illustrations that embrace the raw textures of traditional printmaking. This rugged imagery—a horse standing in a quiet downpour—adds an authentic, folk-inspired soul to the brand, turning a simple evening shower into a restorative connection with the natural world.