Art-led brand identity design for independent, design-conscious businesses.
Based in Bath and working with founders everywhere, I create distinctive brand identities that combine fine art and thoughtful design. Each project is collaborative and focused, resulting in work that feels personal, considered, and built to stand out.
who we work with
I partner with modern founders: ambitious makers, curators, and fellow creatives who want a distinct, storytelling-driven presence that truly stands out. What I appreciate most in my clients is a shared creative spark and the drive to build something genuinely original. Fe & Co bridges high-end contemporary design with a rich fine-art sensibility, creating custom visual identities elevated by bespoke elements, artwork, and hand-crafted details.
Working together is a structured, highly collaborative experience offered through dedicated Brand Intensives and full-scope design projects. By prioritizing narrative and artistry, we move efficiently to get straight to the heart of your story and position you strategically in your market. You'll walk away with an alluring, production-ready identity and the total confidence to launch.
recent work
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![Silver tray holding a fork and knife with a paper menu in the center. The menu features an illustration of a large mansion, titled "The Grand Entrance" and by Scarlett Gasque.]()
Scarlett Gasque
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![A lace cloth with the words 'Bohemian Botanica' embroidered on it, placed on a dark surface with two glasses of rose-colored champagne nearby.]()
Bohemian botanica
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Romi
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Cellar Candles
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![A white tote bag with 'Mid tone.' printed in bold black letters hangs from a chair. The chair is metal with black leather seat and backrest, set against a plain white wall with an electrical outlet. Part of a person's leg and hand are visible on the right side of the image.]()
Midtone
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![Freshly brewed coffee being poured into a white disposable cup with a 'River Otter Roasters' logo, from a coffee machine, on a black coffee drip tray.]()
River Otter Roasters
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![A round beige tray with a small glass cup of tea, a box of Crimson Root tea, a woven basket vase with white flowers, and a glass container with a lid, all arranged on a beige surface.]()
Vevai
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![Product packaging for Siren Sips, Ocean Dream Blend tea, with a golden emblem of a mermaid, on a purple background.]()
Siren Sips
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![A beige baseball cap with a black logo and text on it, lying on a grassy field with yellow flowers.]()
The Rhubarb society
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![A bottle of Nadir clarifying face toner on the sand at the beach with ocean waves in the background.]()
Nadir
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Signorina Linguine
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![Two boxes of Soyeux Lemon and Mint soap, one on top of the other, against a dark background. The top box has illustrations of two lemon halves and abstract black and white swirl design, with text indicating it is lemon and mint scent. The bottom box features a stylized leaf and circle design, also labeled lemon and mint.]()
Soyeux
Three ways to work together
Every brand is a story. Here's how we bring yours to life — three ways of working, each suited to a different kind of project:
[ Brand Intensives ]
The vignette & The Signature
For the founder who already knows their story and wants it told beautifully, fast. Real strategic thinking, distilled and decisive.
[ full scopes ]
The anthology
An anthology gathers many pieces into one complete, unified volume. Choose this when your story needs its full arc — more time to think, a bigger system, room to get it exactly right.
[ bespoke projects ]
the commission
Bespoke by definition. Exactly the piece your story is missing, made to order.
Need some help deciding on whether a full scope, or brand intensive is the best fit for you?
[ Branding Packages ]
I. Brand Intensive
Before design begins on any Intensive, a dedicated strategic discovery phase grounds the work in your story. From there, I set the creative direction and present two distinct concepts for you to choose from.
Your chosen route is then refined over one intensive day or one focused week into our complete Visual Branding Essentials: a primary and secondary logo suite, a curated colour palette, typography styling, imagery recommendations and a clear brand guideline document.
[ 1 day structure brand intensive ]
The vignette
£2,000
Everything, condensed into a single intensive day, plus 1 custom brand collateral piece. Ideal if you want it handled start to finish, fast.
[ 1 week structure brand intensive ]
The signature
£3,000
A week of focused collaboration with room to breathe, plus 2 custom brand collateral pieces. Ideal if you want to be closely involved throughout.
Want to go deeper?
Every Intensive includes a strategic discovery phase, shaped by your answers to a Deep dive questionnaire. For anything that needs more thought, from positioning and audience to naming, taglines or planning your next stage of growth, add a strategy workshop tailored to you.
scoped separately, from £700.
[ Branding Packages ]
ii. full scope
Full Scopes are built as bespoke proposals, not fixed packages. Strategy gets a full, in-depth exploration here — then everything beyond that, from your core identity to your collateral, is scoped to what your brand actually needs and agreed with you before design begins.
[ full scope ]
The anthology
from £5000
An anthology gathers many pieces into one complete, unified volume — your full identity system, built out exactly as far as your brand needs to go, packaging included where it's part of the story. From £5,000, priced to your project. Currently taking a small January cohort.
[ Bespoke projects ]
A project tailored to you
Have something specific in mind? we’re happy to talk through what you have in mind and bring your vision to life
iii. The commission
Priced individually
Pick and choose your deliverables from our list of studio capabilities.
[ studio capabilities ]
How we can support you
below is our list of Everything we can create for your brand, built into a full scope or commissioned on its own.
Brand Strategy
- Brand Strategy & Positioning
- Brand Naming & Verbal Identity
- Tone of Voice & Copywriting
- Campaign Strategy
visual identity & artistry
- Core Logo Suites & Brand Marks
- Brand Identity Design
- Art Direction & Creative Direction
- Custom Illustration & Mark-Making
- Bespoke Iconography Systems
- Comprehensive Brand Guidelines
print & physical touch points
- Product Packaging & Label Design
- Print Collateral & Lookbooks
- Editorial Design & Publication
- Storefront & Space Signage
digital & brand experience
- Website Wire framing & Layout Direction
- Social Media Design
- Digital Marketing Collateral
Client List
fuzi
josh smith’s GCS
Coolr
SAMSUNG
hudson haus & co
SUSHI DAILY
Rhum madilao
MIDTONE
table manners
ROMI MATCHA
Akojo Market
TOPSHOP
the rhubarb society
Oriflame
Scarlett Gasque
Testimonials
here’s what our clients have to say
*****
I knew Fe & co would be a great fit because Fe has started a creative business as a woman and have thrived along the way. So I knew they’d understand my passion behind my business and help to create something from scratch which was really important for me.
Angel shepherd
thee phoenix
*****
I loved Fe & co's portfolio and I could see that they really had a vision! I knew I wanted someone that I could bounce ideas off of and that I could trust to take some creative liberty with my concept and I was right because they have been fantastic with this.
Tamsin wong
the rhubarb society
*****
Fe brings impressive conceptual thinking and a clear, concise look and feel to her work. She is professional, met every deadline, and received very positive feedback on our most complex event designs.
Saffron aikman
brand nation
*****
The final branding is incredible and truly elevates my products. Fe offers a seamless, collaborative process with a full brand suite that is far more accessible than larger agencies. I couldn't recommend her Brand Intensive more!
ROBERT ILES
MIDTONE